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Banfield: Pet Responsible Workplace
Banfield approached Rockfish to build a landing page to showcase the benefits of a pet friendly workplace. The goal was to create and develop an engaging destination on banfield.com that positions Banfield as the thought leader in Pet Responsible Workplace planning and execution. We had to leverage existing work and provided case studies as well as identify and develop cross-linking opportunities with Behavior content in support of Pet Responsible Workplace. Below are the wires I created and the final creative design based on my wires.





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