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For this project we were in the early stages of developing a mobile app for ford. User testing was done to understand how the end user would interact with the app and what barriers they may come across. I analyzed the video content from 12 different users and gathered key findings of pain points and barriers. The information I collected led to a great understanding of our product and helped us immensely improve the design of the app to make a better user experience. Below are some of the key findings.
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